WELCOME TO LAUNCHPAD
Business and Brand strategy with real world relevance, package design that packs a punch.
When it comes to Costco representation, we have reinvented what being a Costco Broker should be.
When it comes to Costco representation, we have reinvented what being a Costco Broker should be.
WE WILL GUIDE YOU, PUSH YOU,
AND NEVER B.S. YOU.
Face it. In today’s new market, the food brokerage model is just plain broke.
The old rules of brand building no longer apply. Today’s shrewd buyers and savvy
consumers demand elevated, unheard of product experiences.
At LaunchPad, forward thinking paired with decades of know-how are the secret
sauce to catapulting emerging brands to a national arena.
TIP-TO-TOE
We get how brands work. We develop winning strategies and fine tune products to appeal to buyers. We present compelling messaging to consumers and win their hearts and their trust. We build the kind of value that is irresistible to venture capitalists. We’ve done it before and we’ll do it again. You can take that to the bank.
10,000 HOURS
With decades clocked in the advertising and design world, and years of consulting with Costco, we know the ins and outs of the retail and club dynamic. And because we get the nuance of every aisle, we can confidently inject any category with something new that consumers will rave.
WHAT YOU SEE
IS WHAT YOU GET
There are plenty of companies that will tell you what you want to hear and kindly collect a handsome fee. But because we are interested in the kind of results worth bragging about, we’ll always tell it to you straight; even if it’s uncomfortable. The way we see it, that’s our job, and being shy would be a missed opportunity.
“I am interested in anything about revolt, disorder, chaos-especially activity that seems to have no meaning. It seems to me to be the road toward freedom…”
Jim Morrison, Poet Rebel and Musician
CREW
GUTSY INDUSTRY PROS
We live to bust open biz as usual in every food & bev category,
and will take our experience to the mat for your brand.
Jeremy Smith
PresidentAfter more than 35 years in strategic sales, branding and marketing Jeremy’s senior management and graphic arts resume is a salute to the country’s most iconic brands. Think Apple, Chobani, Krave Jerky, Bob’s Red Mill and popchips. Prior to Launchpad, as co-founder of Level One, his relationships with buyers, marketers, strategists, venture capital firms and designers, presents enviable connections in the food industry. Jeremy was named to Forbes and Circle Up’s 2017 Top Catalysts Dealmakers and Influencers in the Consumer Industry.
Simon Goode
Goode Consulting | Socially Conscious Entrepreneur & Strategy ConsultantSimon is an expert in early and growth stage food and healthy living companies. He has spent over 25 years in general management and marketing positions at companies including allGoode Organics, Balance Bar, the FRS Company, Junto Bicycle Works, Nestle USA & Promax Nutrition. He has the unique perspective of having started up three businesses, engineered the sale of two brands to strategic investors and run a brand portfolio for a major packaged goods company.
Deb Read
Creative Strategist | Marketbrand.usDeb has worked with both CPG’s and private labels in most every food and bev category. As verbal and visual brand expert, her heart is at the center of connecting what consumers need and want to quality products worth their salt. She has championed brands for decades across all consumer touch points including: Kraft, Hormel, Saralee, Safeway, Conagra, Big Heart Pets, Peet’s Coffee & Tea, Logitech, and Williams-Sonoma.
Eric Read
Creative Director | Marketbrand.usEric has boundless passion about making the food biz better. Just ask anyone at Brand Engine, Plumbline, Axion Design, or Primo Angeli from back in the day. An all-star creative with a nose for business, his instincts have benefited clients Dole, Nestlé, Wildwood, Kikkoman, FritoLay, Banana Republic, and Hewlett-Packard. Eric has received hundreds of package design awards, and even though he’s 30 years in, feels like he’s just getting started.
“You climb to the summit, and then there is nothing there…
It’s how you get there that is the important part.
If you compromise the process and you’re an asshole when
you start out. Then you’re an asshole when you return. ”
It’s how you get there that is the important part.
If you compromise the process and you’re an asshole when
you start out. Then you’re an asshole when you return. ”
Yvon Chouinard, Patagonia Founder and CEO
WORKSPACE
BRAND SHOUT OUT
As much as we love to brag, these brand stories speak for themselves.
Chobani: Making yogurt relevant again.
FoodBiena. Chickpea Puffs
FoodHope Hummus: Restoring goodness.
FoodPromax Bar: Personalizing power.
Food5 Hour Energy: Boosting sales.
FoodMaya Kaimal: Making exotic easy.
FoodEvol: Revolutionizing organic.
FoodUrban Remedy. Organic Fresh Food Company.
FoodOnce Upon a Farm. Kitchen Crafted foods for Kids.
FoodBob’s Red Mill: Revitalizing grains.
Food
“I live for myself and I answer to nobody.”
Steve McQueen, Actor and Race Car Driver
SERVICES
EMERGING BRANDS DONE RIGHT.
We’ll help you perfect your product, present itself in the best light, get the numbers right, and
deliver our collective team’s best effort to the biggest buyers in the business.
Innovative collaboration from start to finish, and then some.
COSTCO AND RETAIL
REPRESENTATION SERVICES
• Costco and Retail Representation
• Presentation and Pricing Strategies
• Regional and National Sales Implementation
• Fully Integrated Sales and Administrative Team
• Demo Program Development
• Product Development
• Portfolio and Brand Growth Management
• Brand Audit & Assessment
• Strategy and Broker evaluation services for brands currently selling to Costco
• Club packaging design
STRATEGY, BRAND AND PACKAGE DESIGN
MARKETBRAND has an affinity for emerging consumer brands and the colorful cast of characters behind each one. These are the thinkers we want to hang out with— entrepreneurs living their passion, rocking the industry today. We crave brands with meaning and a conscious, set on making a real difference in how consumers think and act in the marketplace. Our calling: creating riveting brand stories, iconic design systems and mouthwatering shelf presences. It’s what we do.
marketbrand.us
BUSINESS STRATEGY
SERVICES
• Business Strategy and Planning
• Competitive Market Analysis
• Operational and Logistics Evaluation
• Co-packing & Materials Partnerships
• Manufacturing and Production Appraisal
• Go To Market Strategy
• Venture Capital and Investment Relationships
• Management of existing investors (Board relationships, meeting & presentations.)
• Advisory and Board Member Services including Board Development.
PARTNERS
POWER OF THE PACK
Because your most tangible ROI is the package in consumer’s hands, we work
with only the most experienced creative minds so your brand beams proudly
through category clutter on shelf. Our partner MarketBrand is an
award-winning Creative Strategy and Design firm with decades of industry
street cred and a passion for turning the food industry on it’s head.
“Without leaps of imagination or dreaming we lost the excitement of possibilities. Dreaming, after all is a form of planning.”
Gloria Steinem, Feminist, Activist and Journalist
NEWS & BLOG
PUTTING OUT A P.O.V.
How Costco Hacked the American Shopping Psyche
Jeremy Smith of Launchpad: Mastering Costco Sales Strategy | EP70
What Big Successful Brands Do That Others Don’t
NAVIGATING THE COSTCO OF TODAY: GETTING EXPERT HELP TO SUCCEED WITH JEREMY SMITH AND TERRY MEYER
Smith Outlines Selling to Costco During SFA Webinar
Building with Costco | Heritage Radio Network Episode 163
Making Something From Nothing: Jeremy Smith Of LaunchPad Group USA On How To Go From Idea To Launch
“Failure is the condiment that gives success its flavor.”
Truman Capote, Novelist, Screenwriter, Playwright and Actor
CONTACT
WE SHOULD TALK, SERIOUSLY.
Same old, same old or up the ante?
If you think your brand might have what it takes, let’s connect.
jeremy@launchpadgroupusa.com
ACCOUNTING
accounting@launchpadgroupusa.com
LAUNCHPAD HEADQUARTERS
1920 Hall Street
West Linn, OR 97068
LAUNCHPAD SALES OFFICE
340 S. Lemon Avenue #3278
Walnut, CA 91789
PHONE
650 576 8803