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Jeremy Smith, founder of LaunchPad Group USA has impacted iconic brands such as Apple, Chobani, Bob’s Red Mills, Urban Remedy and Kumana. This episode has prime examples of how Jeremy has worked with these company’s and how these companies went to the next level.
A lot of great takeaways for food entrepreneurs and marketers including how to recognize superflourous trends versus trends that stick, with also amazing advice on how to make your brand everlasting. You’ll get so many great examples from iconic brands in this episode that will blow you away.
Jeremy is not shy to say what’s on his mind, but he backs it up with some pretty compelling feats. If you’re a starting brand or even an experienced product developer, you’ll learn something from this episode that might help you on your next project.
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Food Startups Podcast
What do you do for a living?: We turn an entrepreneur’s visions into reality.
How did you start launchpad?: I started in the brokerage business. I used to work with Steve Jobs in designing projects with him.
Level 1 Marketing
Food Brokers: Either strategic people or powerpoint pushers. A Brokerage’s job is supposed to be to set up a movement
Eric Ree at Market Brand and DAB
Steve Jobs: He looked at every experience and improved on it
How do you get people to take you seriously?: You have to develop a sense of fearlessness (it took me 30 years). It’s a two-way street though. Companies must also accept negative feedback well
Paul Clement at Urban Remedy
Ultra Fresh – 3 to 5 day shelf-life
How do you convince grocery stores to take a risk on you?: We would find a region that has a heavy concentration of buyers. You have to convince them that you have to be crazy enough to believe in them. What helps is to convince the grocer that people are not going to X store because they re buying the product from Y store.
Some groceries have different ways of buying
Do you have any advice on starting a food business?: Lots of people are going to tell you no. But you have to believe more than anyone.
Ray Kroc: His determination outweighed the doubt from everyone.
Great ideas fail, bad ideas succeed and visa versa
LinkedIn: Jeremy Smith