This week we have our first guest, Alex Bayer of Genius. He details the successes and failures of being an entrepreneur, the hard truths of what is necessary sometimes, and how to juggle balls. Well, that last part is a bit vague, but listen in to get all of the details. This is an honest and open look into what it takes to remake a Genius. A great company with a great product: https://geniusjuice.com/
Every week will tackle the consumer packaged goods industry from the food, culture, and branding aspects of things. You’re gonna hear some shit with which you may or may not agree. However, the perspective that is provided is open and honest. Frankly, it’s gonna make some people a little mad. It’s not done in a way to be assholes, but in a way to make you think of us as being jerks. After all, “Jeremy” and “Kirk”, does equal “Jirk”.
And with that, welcome to Jirk’s Podcast.
About Jeremy and Kirk.
Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.
Kirk Visola is the founder and creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the Packaging and design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.