WE WILL GUIDE YOU, PUSH YOU,
AND NEVER B.S. YOU.

Face it. In today’s new market, the food brokerage model is just plain broke.
The old rules of brand building no longer apply. Today’s shrewd buyers and savvy
consumers demand elevated, unheard of product experiences.
At LaunchPad, forward thinking paired with decades of know-how are the secret
sauce to catapulting emerging brands to a national arena.

TIP-TO-TOE

We get how brands work. We develop winning strategies and fine tune products to appeal to buyers. We present compelling messaging to consumers and win their hearts and their trust. We build the kind of value that is irresistible to venture capitalists. We’ve done it before and we’ll do it again. You can take that to the bank.

10,000 HOURS

With decades clocked in the advertising and design world, and years of consulting with Costco, we know the ins and outs of the retail and club dynamic. And because we get the nuance of every aisle, we can confidently inject any category with something new that consumers will rave.

WHAT YOU SEE
IS WHAT YOU GET

There are plenty of companies that will tell you what you want to hear and kindly collect a handsome fee. But because we are interested in the kind of results worth bragging about, we’ll always tell it to you straight; even if it’s uncomfortable. The way we see it, that’s our job, and being shy would be a missed opportunity.

“I am interested in anything about revolt, disorder, chaos-especially activity that seems to have no meaning. It seems to me to be the road toward freedom…”

Jim Morrison, Poet Rebel and Musician

CREW

GUTSY INDUSTRY PROS

We live to bust open biz as usual in every food & bev category,
and will take our experience to the mat for your brand.

Jeremy Smith

President

After more than 35 years in strategic sales, branding and marketing Jeremy’s senior management and graphic arts resume is a salute to the country’s most iconic brands. Think Apple, Chobani, Krave Jerky, Bob’s Red Mill and popchips. Prior to Launchpad, as co-founder of Level One, his relationships with buyers, marketers, strategists, venture capital firms and designers, presents enviable connections in the food industry. Jeremy was named to Forbes and Circle Up’s 2017 Top Catalysts Dealmakers and Influencers in the Consumer Industry.

Simon Goode

Goode Consulting | Socially Conscious Entrepreneur & Strategy Consultant

Simon is an expert in early and growth stage food and healthy living companies. He has spent over 25 years in general management and marketing positions at companies including allGoode Organics, Balance Bar, the FRS Company, Junto Bicycle Works, Nestle USA & Promax Nutrition. He has the unique perspective of having started up three businesses, engineered the sale of two brands to strategic investors and run a brand portfolio for a major packaged goods company.

Deb Read

Creative Strategist | Marketbrand.us

Deb has worked with both CPG’s and private labels in most every food and bev category. As verbal and visual brand expert, her heart is at the center of connecting what consumers need and want to quality products worth their salt. She has championed brands for decades across all consumer touch points including: Kraft, Hormel, Saralee, Safeway, Conagra, Big Heart Pets, Peet’s Coffee & Tea, Logitech, and Williams-Sonoma.

Eric Read

Creative Director | Marketbrand.us

Eric has boundless passion about making the food biz better. Just ask anyone at Brand Engine, Plumbline, Axion Design, or Primo Angeli from back in the day. An all-star creative with a nose for business, his instincts have benefited clients Dole, Nestlé, Wildwood, Kikkoman, FritoLay, Banana Republic, and Hewlett-Packard. Eric has received hundreds of package design awards, and even though he’s 30 years in, feels like he’s just getting started.