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This episode speaks towards the idea of going from being charmful, to harmful. We take a look at the actions of an NFL head coach, and contrast it with that of a stand up comedian. And no matter how kind and well-loved or stand-up (pun intended) that these people may be, there is always room to see your faults, grow as a person, and hopefully educate others on how your words can harm those who are vulnerable to hateful actions and rhetoric.
Every episode will speak towards our society from the food, culture, and branding aspects of things. You’re gonna hear some shit with which you may or may not agree. However, the perspective that is provided is open and honest. Frankly, it’s gonna make some people a little mad. It’s not done in a way to be assholes, but in a way to make you think of us as being jerks. After all, “Jeremy” and “Kirk”, does equal “Jirk”.
And with that, welcome to Jirk’s Podcast.
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About Jeremy and Kirk.
Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA here.
Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.
