WELCOME TO LAUNCHPAD

Business and Brand strategy with real world relevance, package design that packs a punch.
When is comes to Costco representation, we have reinvented what being a Costco Broker should be.

WE WILL GUIDE YOU, PUSH YOU,
AND NEVER B.S. YOU.

Face it. In today’s new market, the food brokerage model is just plain broke.
The old rules of brand building no longer apply. Today’s shrewd buyers and savvy
consumers demand elevated, unheard of product experiences.
At LaunchPad, forward thinking paired with decades of know-how are the secret
sauce to catapulting emerging brands to a national arena.

TIP-TO-TOE

We get how brands work. We develop winning strategies and fine tune products to appeal to buyers. We present compelling messaging to consumers and win their hearts and their trust. We build the kind of value that is irresistible to venture capitalists. We’ve done it before and we’ll do it again. You can take that to the bank.

10,000 HOURS

With decades clocked in the advertising and design world, and years of consulting with Costco, we know the ins and outs of the retail and club dynamic.  And because we get the nuance of every aisle, we can confidently inject any category with something new that consumers will rave.

WHAT YOU SEE
IS WHAT YOU GET

There are plenty of companies that will tell you what you want to hear and kindly collect a handsome fee. But because we are interested in the kind of results worth bragging about, we’ll always tell it to you straight; even if it’s uncomfortable. The way we see it, that’s our job, and being shy would be a missed opportunity.

``I am interested in anything about revolt, disorder, chaos-especially activity that seems to have no meaning. It seems to me to be the road toward freedom… “

- Jim Morrison, Poet Rebel and Musician

CREW

GUTSY INDUSTRY PROS

We live to bust open biz as usual in every food & bev category,
and will take our experience to the mat for your brand.

Costco broker, Whole Foods broker, Jeremy Smith, branding expert, packaging expert,

Jeremy Smith

CEO & Founder

After more than 35 years in strategic sales, design, branding and marketing, Jeremy’s senior management and graphic arts resume is a salute to the country’s most iconic brands. Think Motorola, Levi’s, Paramount Pictures, Apple, PopChips, and Chobani. Most recently as a co-founder of Level One, his relationships with buyers and marketers, strategists and designers presents enviable connections in the food industry.

Eric Read, branding expert, Costco Broker

Eric Read

Creative Director | Marketbrand.us

Eric has boundless passion about making the food biz better. Just ask anyone at Brand Engine, Plumbline, Axion Design, or Primo Angeli from back in the day. An all-star creative with a nose for business, his instincts have benefited clients Dole, Nestlé, Wildwood, Kikkoman, FritoLay, Banana Republic, and Hewlett-Packard. Eric has received hundreds of package design awards, and even though he’s 30 years in, feels like he’s just getting started.

Deb Read, branding expert, emerging food brands

Deb Read

Creative Strategist | Marketbrand.co

Deb has worked with both CPG’s and private labels in most every food and bev category. As verbal and visual brand expert, her heart is at the center of connecting what consumers need and want to quality products worth their salt. She has championed brands for decades across all consumer touch points including: Kraft, Hormel, Saralee, Safeway, Conagra, Big Heart Pets, Peet’s Coffee & Tea, Logitech, and Williams-Sonoma.

“You climb to the summit, and then there is nothing there…
It's how you get there that is the important part.
If you compromise the process and you’re an asshole when
you start out. Then you’re an asshole when you return. ”

- Yvon Chouinard, Patagonia Founder and CEO

WORKSPACE

BRAND SHOUT OUT

As much as we love to brag, these brand stories speak for themselves.

Page 2 of 21 2

``I live for myself and I answer to nobody.”

- Steve McQueen, Actor and Race Car Driver

SERVICES

EMERGING BRANDS DONE RIGHT.

We’ll help you perfect your product, present itself in the best light, get the numbers right, and
deliver our collective team’s best effort to the biggest buyers in the business.
Innovative collaboration from start to finish, and then some.

BUSINESS &
BRAND
STRATEGY

• Product Assessment & Development
• Brand Audit & Assessment
• Competitive Analysis
• Operational & Logistics Evaluation
• Co-packing & Materials Partnerships
• Manufacturing & Production Appraisal
• Business Strategy & Planning
• Financial Forecasting & Growth Modeling
• Brand Strategy & Platform
• Targeting Category Marketing Strategy
• Venture Capital and Investment Relationships

BRANDING DESIGN
STRATEGY &
IMPLEMENTATION

• Creative Strategy
• Corporate, Brand & Product Naming
• Brand Narrative & Key Messaging
• Communication Hierarchy
• Design Strategy
• Brand Identity
• Graphic Design
• Package & Structure Design
• Print and Online Marketing Materials
• Brand Documentation & Guidelines
• MARKETBRAND.CO

FULL SERVICE
LONG TERM
REPRESENTATION

• Pricing Strategies
• Presentation Strategies
• Full Service Representation
• National Sales Implementation
• Fully Integrated Sales & Administrative Team
• Demo Program Development
• Product Portfolio Management
• Brand Growth Management
• Long Term Brand Stewardship
• Advisory & Board Member

Market Brand Logo

POWER OF THE PACK

Because your most tangible ROI is the package in consumer’s hands, we work
with only the most experienced creative minds so your brand beams proudly
through category clutter on shelf. Our partner MarketBrand is an
award-winning Creative Strategy and Design firm with decades of industry
street cred and a passion for turning the food industry on it’s head.

“ Without leaps of imagination or dreaming we lost the excitement of possibilities. Dreaming, after all is a form of planning.”

- Gloria Steinem, Feminist, Activist and Journalist

“Failure is the condiment that gives success its flavor.”

- Truman Capote, Novelist, Screenwriter, Playwright and Actor

CONTACT

WE SHOULD TALK, SERIOUSLY.

Same old, same old or up the ante?
If you think your brand might have what it takes, let’s connect.

LOCATION

6 Crow Canyon Court, Suite 100
San Ramon, CA 94583

PHONE

O 925 329 6425
C 650 576 8803